BDMA offers information access to 20 million companies in the U.S. and  Canada (currently compiling information on companies in Europe, South America and Asia), as well as, information and lifestyles on 120 million U.S. households.

Strategic Business & Market Planning

While it is extremely important that each and every company have a strategy and a strong marketing plan in place, we at BDMA can help to further evaluate your objectives or we will help in the development of your overall plan. We do provide results and the measurement of each campaign within each effort.

Database Marketing

BDMA database technology will allow you to …

	Determine the requirements for a marketing database.
	Select what functions the database(s) should perform.
	Determine if your database(s) are to be built with internal resources or include outsourcing.
	Examine what other databased information may be available to enhance the quality.
	Discover the difference between an information data warehouse and a marketing database.
	Incorporate market research to create facts and clusters based on customer attitudes and behavior.

BDMA technology methods provide ways to …

	Clone your “best” customers.
	Build customer loyalty.
	Affect customer service.
	Segment your customers by buying habits and products.
	Employ “Integrated marketing” for enhanced results.
	Measure and analyze results.
	Determine the “lifetime value” of a customer.

National and Global Databases

Database Compilation

BDMA continuously searches comprehensive sources of information compiled from all available resources. Some of those resources include U.S. Census data, U.S.Government, State, City and County files, registrations, order forms, applications, surveys, questionnaires, subscriptions, corporate and executive registers, postal records, entry forms, etc.

Business Direct Marketing Associates, Inc. was founded in 1985 by Mr. Joe A. Staffieri, Jr. to assist companies in developing marketing database techniques and strategies that would enhance results in their marketing efforts. Joe brings over 35 years Direct Marketing Industry experience to your company.

Information Updates

All of BDMA’s compiled files are updated at least monthly through accredited sources and on-line license agreements. Because of BDMA’s intense efforts to present the most accurate data in the marketplace, we guarantee 100% deliverability!

List Research

BDMA also enjoys the privilege of information sharing with other compilers throughout the United States, Canada, South America, Europe and Asia, which means we can access every available list directly. We make it convenient for you to establish all the required information necessary to develop each and every project you undertake in a timely and confident manner.

Mailing Simplicity

All of our delivered lists can be presented in any format making it easier for you to import into your system. BDMA can also CASS and PAVE certify your lists for the best postal discounts and system expediting. Or if you prefer, BDMA can personalize and orchestrate your mailing through our lettershop.

“BDMA can and will make a difference on your next Direct Marketing effort.”

Business:

	20 Million Businesses/USA, Canada
	Ability to identify approximately 5 names within each company

Consumer:

	120 Million Households – USA
	30 Million Homeowners
	13 Million New Movers Annually
	3 Million “New” Homeowners
	20 Million Families
	27 Million Children, 5 Million Teenagers, 5 Million College Students
	1 Million Expectant Parents
	3.5 Million Families with Newborns
	7 Million Golden Homeowners
	Lifestyles on 30 Million Households